Burger King trolled McDonald's Facebook comments with replies hawking free Whoppers

The campaign by Danish ad agency Uncle Grey highlights BK's individual customer service pledge.
Hamburger King's efforts to kobold rival McDonald's have been recently continually creative in modern years, whether it's supplying customers one-cent Whoppers whenever they're near a McDonald's or teasing its take on over its association using clowns. The latest energy, coming from Denmark, highlights purchaser program by replying to McDonald's customer complaints about the brand's Facebook webpage.

The effort, by way of firm Uncle Grey, noticed Burger King write private responses to over a million shoppers who had left customer service-related comments on the McDonald's Facebook site over the course connected with last Thurs night (Sept. 24). For 버거킹 of these people, the brand offered away from you a voucher for the flame-grilled Whooper, through some sort of link offered in a new BK reply.

The stop is designed to spotlight the point that Burger King Denmark now guarantees that everybody gets a solution within forty eight hours independently Facebook page. It in addition says it will answer anyone as far back in moment while Facebook allows.


“Customer program is a major part of the overall guest experience and we all have not also been doing a new good enough task throughout taking care of our own guests on the net. When responding to that we realized generally there are even even more cheese burger fans out there that will deserve the reply. All of us did what we can to aid out, hoping quite a few flare grilled Whopper take pleasure in may help make things far better yet again, ” says Daniel Schröder, Marketing Director, Fried chicken California king Sweden and Denmark, within a statement.

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